By Jonathan Hobbs The Cannes ad festival just hit a new platform. Wunderman Thompson has unveiled the WT Inspiration Beach, an immersive metaverse activity at the prestigious festival held each year in France. The virtual entity allows visitors to see how the agency approaches innovation, content and networking in a singular way. Collaboration areas, a
By Michelle D. Madsen What people wear and their sense of style constitute a significant way in which individuals express themselves, says Mark Zuckerberg, the founder of Facebook, which changed its corporate name to Meta last October. Thus, Meta Platforms, through high-end clothing items for its avatars, will make it possible for users to more
By Simona Kitanovska Grab your drumsticks, kids and get ready to rock! – one in six parents actually want their kids to learn to play drums, new research suggests. That’s just one surprising takeaway from a new study that asked 2,000 Americans – including 1,200 who’ve played at least one instrument – to weigh in
By Simona Kitanovska The owner of a flying car company has completed the ‘first ever’ commute in one of its $83,600 space-age vehicles. Tomasz Patan, the co-founder of the Swedish firm Jetson, piloted the Jetson ONE vehicle from his Italian home to a company building in Tuscany. The firm says the journey time was reduced
By Simona Kitanovska The pandemic overall has increased road anxiety, with sixty-five percent of Americans claiming they feel more anxious in cars now compared to before the pandemic, according to new research. A survey of 2,000 adults looked at how people are being more careful on the road and found that over half of drivers
By Simona Kitanovska Half of Americans can’t wait for summer so they can turn on the air conditioning (49 percent), according to new research. A survey of 2,000 Americans looked at the downsides of summer and found that on average, people said that five hours a day outside in the summer is just enough, but
By Thomas Hochwarter Scientists in Germany are cautiously optimistic about new multiple sclerosis therapy possibilities after decoding the functions of two crucial proteins. Multiple sclerosis (MS) is a disease in which the insulating covers of nerve cells in the brain and spinal cord are damaged. There is no known cure, and treatments attempt to improve
By Michelle D. Madsen The Journey company helps brands build tech and products in any platform. To that end, it’s just opened virtual offices in Core Metaverse, Decentraland, The Sandbox, Roblox, Fortnite Creative, RecRoom and VR Chat. Journey CEO-co-founder Andrew Zimmerman and Cathy Hackl, co-founder and chief metaverse officer, also netted some attention by recently
By Darko Manevski The middle ear of humans evolved from fish gills, according to a study of a 438 million-year-old fossil fish brain. Scientists discovered the fossil of the braincase of a Shuyu fish. Despite its skull only being the size of a fingernail they were able to recreate seven virtual casts of the brain.
By Simona Kitanovska Britain’s toughest grandmother cheated death three times to become a champion powerlifter and is still pumping iron at the age of 76. Pat Reeves has survived a high-speed car crash and two terminal cancer diagnoses. She took up the sport in 1982, when she was aged 36 after receiving her first terminal
