Cyber Beach: Wunderman Thompson Unveils Its Virtual Incarnation At Cannes

By Jonathan Hobbs The Cannes ad festival just hit a new platform. Wunderman Thompson has unveiled the WT Inspiration Beach, an immersive metaverse activity at the prestigious festival held each year in France. The virtual entity allows visitors to see how the agency approaches innovation, content and networking in a singular way. Collaboration areas, a

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Meta Partners With Trio Of Top Fashion Brands

By Michelle D. Madsen What people wear and their sense of style constitute a significant way in which individuals express themselves, says Mark Zuckerberg, the founder of Facebook, which changed its corporate name to Meta last October. Thus, Meta Platforms, through high-end clothing items for its avatars, will make it possible for users to more

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Bike To The Future: Flying Car Company Boss Completes ‘First Ever’ Commute In $83k Space-Age Vehicle

By Simona Kitanovska The owner of a flying car company has completed the ‘first ever’ commute in one of its $83,600 space-age vehicles. Tomasz Patan, the co-founder of the Swedish firm Jetson, piloted the Jetson ONE vehicle from his Italian home to a company building in Tuscany. The firm says the journey time was reduced

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Ray Of Hope: Protein Study Could Pave Way For New Multiple Sclerosis Therapy

By Thomas Hochwarter Scientists in Germany are cautiously optimistic about new multiple sclerosis therapy possibilities after decoding the functions of two crucial proteins. Multiple sclerosis (MS) is a disease in which the insulating covers of nerve cells in the brain and spinal cord are damaged. There is no known cure, and treatments attempt to improve

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Firm’s Metaverse Studio Helps Brands Embrace Tech Innovation 

By Michelle D. Madsen The Journey company helps brands build tech and products in any platform. To that end, it’s just opened virtual offices in Core Metaverse, Decentraland, The Sandbox, Roblox, Fortnite Creative, RecRoom and VR Chat. Journey CEO-co-founder Andrew Zimmerman and Cathy Hackl, co-founder and chief metaverse officer, also netted some attention by recently

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