By Billy Houghton Tiger Beer Malaysia and Pestle & Mortar Clothing are partnering to create and release a collection of NFTs. This art is set to herald the “Year of the Tiger” from February 1 of this year until January 21 next year and is of note in Chinese mythology and astrology. Called “The Tiger
By Michelle D. Madsen What people wear and their sense of style constitute a significant way in which individuals express themselves, says Mark Zuckerberg, the founder of Facebook, which changed its corporate name to Meta last October. Thus, Meta Platforms, through high-end clothing items for its avatars, will make it possible for users to more
By Michelle D. Madsen The Journey company helps brands build tech and products in any platform. To that end, it’s just opened virtual offices in Core Metaverse, Decentraland, The Sandbox, Roblox, Fortnite Creative, RecRoom and VR Chat. Journey CEO-co-founder Andrew Zimmerman and Cathy Hackl, co-founder and chief metaverse officer, also netted some attention by recently
By Billy Houghton VeeFriends is the NFT project of Gary Vaynerchuk, who has seen recent upticks in fame because of his high-octane financial advice. Often called Gary Vee, he has created the VeeFriends Collection to bring to life his ambitions of building a vast community around his specific brand of creative marketing and business advice.
By Michelle D. Madsen A new pay service is bridging the gap between the virtual world and real-world ecommerce. Worldline has entered the metaverse, a virtual reality world, giving merchants the tools needed to function in a digital universe. The Worldline Metaverse showroom, which launched in March 2022, is an important part of Worldline’s goal
By Jonathan Hobbs Clothing retailer PacSun is wrapping itself in digital. The company participated in the ComplexLand 3.0 event, May 25-27, with a three-level virtual-reality store. It’s all part of PacSun’s ongoing metaverse and blockchain efforts, with exclusive merchandise available for early purchase by ComplexLand attendees before launching at PacSun.com and PacSun retail locations in
By Jonathan Hobbs Korea’s largest automaker, Hyundai, announced that it is entering the online community-based non-fungible token (NFT) market, becoming the first automaker to do so. Hyundai said in a press release that it is collaborating with Meta Kongz on NFT projects and memorandums of understanding (MOUs). “The Hyundai NFT community will provide its users
By George A. Willis First he was the co-creator of the of the Ultimate Fighting Championship. Now Campbell McLaren is making his MMA Hispanic sports and media franchise into the biggest in North America. Today the UFC is one of the most successful franchises in sports history and Combate Global seems to be tracing the
By Kevin Michael Briscoe Hyundai unveiled one of the world’s largest marketing efforts to sell electric vehicles to African Americans. Culture Brands, a Washington, D.C.-area firm that made news last year by becoming the automaker’s first minority advertising agency of record, is leading the strategy and design of the new campaign. Featuring the all-electric 2022
By Lem Satterfield Phillip Mark will never forget where he came from. The Baltimore native had a remarkable journey to his current position as executive host at Live! Casino & Hotel Maryland, including being a former culinary student and a frequent gambler in Atlantic City, New Jersey. In this Q&A with Zenger, Mark discusses a
