Category: Marketing

Meta Partners With Trio Of Top Fashion Brands

By Michelle D. Madsen What people wear and their sense of style constitute a significant way in which individuals express themselves, says Mark Zuckerberg, the founder of Facebook, which changed its corporate name to Meta last October. Thus, Meta Platforms, through high-end clothing items for its avatars, will make it possible for users to more

Continue reading

Firm’s Metaverse Studio Helps Brands Embrace Tech Innovation 

By Michelle D. Madsen The Journey company helps brands build tech and products in any platform. To that end, it’s just opened virtual offices in Core Metaverse, Decentraland, The Sandbox, Roblox, Fortnite Creative, RecRoom and VR Chat. Journey CEO-co-founder Andrew Zimmerman and Cathy Hackl, co-founder and chief metaverse officer, also netted some attention by recently

Continue reading

Pay Day: Worldline Assists Merchants Eager To Establish A Presence In The Metaverse

By Michelle D. Madsen A new pay service is bridging the gap between the virtual world and real-world ecommerce. Worldline has entered the metaverse, a virtual reality world, giving merchants the tools needed to function in a digital universe. The Worldline Metaverse showroom, which launched in March 2022, is an important part of Worldline’s goal

Continue reading

PacSun Goes Deeper Into Virtual, Unveils Updated Metaverse Store

By Jonathan Hobbs Clothing retailer PacSun is wrapping itself in digital. The company participated in the ComplexLand 3.0 event, May 25-27, with a three-level virtual-reality store. It’s all part of PacSun’s ongoing metaverse and blockchain efforts, with exclusive merchandise available for early purchase by ComplexLand attendees before launching at PacSun.com and PacSun retail locations in

Continue reading

Hyundai Motors Into NFTs

By Jonathan Hobbs Korea’s largest automaker, Hyundai, announced that it is entering the online community-based non-fungible token (NFT) market, becoming the first automaker to do so. Hyundai said in a press release that it is collaborating with Meta Kongz on NFT projects and memorandums of understanding (MOUs). “The Hyundai NFT community will provide its users

Continue reading

Combate Global Set To Be Most-Watched MMA Brand In North America

By George A. Willis First he was the co-creator of the of the Ultimate Fighting Championship. Now Campbell McLaren is making his MMA Hispanic sports and media franchise into the biggest in North America. Today the UFC is one of the most successful franchises in sports history and Combate Global seems to be tracing the

Continue reading

Hyundai Launches New Electric Appeal For African Americans

By Kevin Michael Briscoe Hyundai unveiled one of the world’s largest marketing efforts to sell electric vehicles to African Americans. Culture Brands, a Washington, D.C.-area firm that made news last year by becoming the automaker’s first minority advertising agency of record, is leading the strategy and design of the new campaign. Featuring the all-electric 2022

Continue reading

Baltimore Native Phillip Mark Breathes City Pride Into Executive Role At Live! Casino

By Lem Satterfield Phillip Mark will never forget where he came from. The Baltimore native had a remarkable journey to his current position as executive host at Live! Casino & Hotel Maryland, including being a former culinary student and a frequent gambler in Atlantic City, New Jersey. In this Q&A with Zenger, Mark discusses a

Continue reading