By Michelle D. Madsen What people wear and their sense of style constitute a significant way in which individuals express themselves, says Mark Zuckerberg, the founder of Facebook, which changed its corporate name to Meta last October. Thus, Meta Platforms, through high-end clothing items for its avatars, will make it possible for users to more
By Jonathan Hobbs Time marches on. And TAG Heuer is clocking in. One of the company’s goals is to help watch aficionados keep in touch with the changing world as an inventive, avant-garde brand. In its most recent step into new tech, the high-end Swiss wristwatch maker has launched a timepiece that lets its owner
By Michelle D. Madsen Fashion now walks the digital runway. UNDW3, a new online experience from French clothing brand Lacoste, has debuted. The project follows the company’s initial foray into the digital realm, which was a Minecraft-hosted Lacoste-inspired digital island. Only those who obtain a Lacoste NFT during upcoming drops will be able to play
By Michelle D. Madsen Timberland is showcasing its innovation in a new realm. Timberland announced a new metaverse experience with Fortnite, an online video game, in collaboration with Epic Games’ Unreal Engine and ConceptKicks. The relationship, which is centered on Timberland’s “Construct: 1006”′ program, encompasses both the physical and virtual worlds. It enables players and
By Jonathan Hobbs Barbie dolls, first introduced to American girls in 1959, has morphed to a new platform. Following the launch of the “Forever LA” brand campaign, the Forever 21 stores announced its latest cooperation with Barbie, one of the most beloved brands produced by Mattel, Inc., a global toy corporation headquartered in Los Angeles.
By Jonathan Hobbs Clothing retailer PacSun is wrapping itself in digital. The company participated in the ComplexLand 3.0 event, May 25-27, with a three-level virtual-reality store. It’s all part of PacSun’s ongoing metaverse and blockchain efforts, with exclusive merchandise available for early purchase by ComplexLand attendees before launching at PacSun.com and PacSun retail locations in
By Michelle D. Madsen Upscale shoe retailer Clarks is striding into the metaverse in partnership with online gaming platform Roblox. The agreement will result in the creation of a one-of-a-kind Clarks Stadium that will allow users to connect with one another, share their experiences, access special content and compete in various minigames. Done in partnership
By Billy Houghton Virtual interactions are going tangible at a furious pace. The biggest issue at play in the metaverse last month was StockX’s debut of the Vault NFTs concept. This project was developed around combining physical products and non-fungible tokens (NFTs). This collection houses various items, including Omega Bioceramic Moonswatch Mission watches, as well
Contestants model secondhand clothing from a shop that employs women recovering from mental health issues.
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Startup combines technology and design to deliver well-fitting and eco-friendly clothes with the click of a button.
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