Category: Europe

Cyber Beach: Wunderman Thompson Unveils Its Virtual Incarnation At Cannes

By Jonathan Hobbs The Cannes ad festival just hit a new platform. Wunderman Thompson has unveiled the WT Inspiration Beach, an immersive metaverse activity at the prestigious festival held each year in France. The virtual entity allows visitors to see how the agency approaches innovation, content and networking in a singular way. Collaboration areas, a

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Microsoft Partners With Spanish Bank For AI Development

By Michelle D. Madsen CaixaBank and Microsoft are changing financial expectations. The Spanish bank and the software/cloud-computing giant have inked a strategic joint partnership to advance artificial intelligence (AI) applications for financial solutions and build creative work environments in the metaverse. (AI means building smart machines that can perform tasks that require human intelligence.) The AI

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Digital Goal: GreenPark Develops NFTs For Spanish Soccer Fans

By Michelle D. Madsen GreenPark Sports has embraced NFTs. The social sports gaming company has increased its LaLiga licensing agreement to include non-fungible in-game tokens (NFTs) and digital match-day kits. They can be utilized across numerous fan sites in the metaverse, a virtual counterpart to the real world. LaLiga is the top professional football division

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Combate Global Set To Be Most-Watched MMA Brand In North America

By George A. Willis First he was the co-creator of the of the Ultimate Fighting Championship. Now Campbell McLaren is making his MMA Hispanic sports and media franchise into the biggest in North America. Today the UFC is one of the most successful franchises in sports history and Combate Global seems to be tracing the

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Sense Of Direction Depends On Where You Grew Up

By Martin M Barillas Suburbanites and country people have an unheralded advantage over city dwellers, who show less ability in orienting themselves, according to a study. A research team has published a new study in the journal Nature, finding that childhood influences a sense of direction into adulthood. With participation from 400,000 participants in 38

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