By Chris Katje

Elon Musk arrives to the 2022 Met Gala Celebrating “In America: An Anthology of Fashion” at Metropolitan Museum of Art on May 02, 2022, in New York City. Musk has expressed his reservations about Instagram before. JAMES DEVANEY/BENZINGA

The owner of one of the largest social media platforms in the world shared his latest criticism of a rival platform. Could the comments keep people from the rival platform or have them avoiding social media all together? 

One of the biggest news stories of 2022 for the financial world was the $44-billion purchase of Twitter by Tesla CEO Elon Musk.

Musk had been a fan of Twitter for years, using the platform as his social media outlet of choice to share his thoughts, memes and also important updates and commentary from Tesla and SpaceX.

One platform Musk has not been a fan of is Instagram, a photo and video based social media platform owned by Meta Platforms.

“Instagram makes people depressed & Twitter makes people angry. Which is better?” Musk recently tweeted.

The comments by Musk prompted huge reactions from his large base of followers.

One user replied with “LinkedIn makes people depressed, not Insta.” Musk responded to the comment with a fire emoji.

Musk said on the podcast that Instagram can make people seem better-looking and happier “than they really are.” He added that seeing attractive and happy people on social media can make people think, “I’m not that good-looking, and I’m not that happy. So I must suck.”

Twitter user @WallStreetSilv replied with “Twitter doesn’t make me angry. It makes me laugh all day long.”

Musk replied that Twitter does make him laugh a lot.

Dogecoin co-founder Billy Markus responded that “Instagram is for narcissists, Reddit is for assimilating into hive mind of idiots, Facebook is for old people, Twitter is for crazy masochists.”

The comments from Musk about Instagram were not his first takes against the social media platform.

A general view of the audience during Avril Lavigne concert with smartphones at Espaco Unimed on September 7, 2022, in São Paulo, Brazil. People often post on Instagram on concerts they attend to communicate with their followers including friends and family. MAURICIO SANTANA/BENZINGA

In 2018, Musk said Instagram could be a place where “people look like they have a much better life tan they really do” while appearing on “The Joe Rogan Experience” podcast.

Musk said that people on Instagram might look better and appear happier “than they really are.”

Musk expressed his distaste for both Instagram and Facebook during an interview with the Tesla Silicon Valley Owner’s Club in 2022. Musk took down company pages for both Tesla and SpaceX on Facebook.

“It’s not a political statement and I didn’t do this because someone dared me to do it. Just don’t like Facebook. Gives me the willies. Sorry,” Musk previously said.

Musk admitted during the interview that he has a secret Instagram account, also known as a “finsta.”

Musk said he previously had a public Instagram account, but found himself taking a lot of selfies as a result.

“Instagram, man — it’s a thirst trap, you know,” Musk said.

Musk said he found himself questioning why he took so many selfies and was hunting for likes on Instagram.

Instead, Musk prefers Twitter where he can get across “whatever message I’m trying to get across.”

“I only need one means of communicating.”

On Twitter, Musk also recently responded to a post showing a 2021 study that found people’s social circles have shrunk significantly over the last 30 years, which could be due to the rise of social media.

“Maybe we should spend less time on social media,” Musk replied to the post. The comment from Musk prompted many responses, including those questioning the comments from the new owner and CEO of Twitter.

“You just dropped $44 billy on a social media company maybe give it a few years before taking that stance,” user StockTalkWeekly replied.

The latest comments about Instagram from Musk could create distance between several of the social media platforms and also see fans of Musk and Tesla spending less time on Instagram and more time on Twitter.


Produced in association with Benzinga.

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